In-store technology is changing the way we shop as both consumers and retailers are being impacted by advancing technology. These technologies are creating a more interactive shopping experience, giving retailers a greater opportunity to create a seamless online and offline experience for consumers. There are countless examples of technologies that have tried to change the way consumers act and behave,

For the past few years high street retailers have flocked to the online world, trying to play catch up with online rivals who have been gaining market share year after year. However there has been a gradual change in retail evolution; online retailers are now moving to the high street. This evolution is called ‘clicks to bricks’ and is changing